The secret to converting copy
Define the One Belief* then answer these 10 questions
*The One Belief
The One Belief is made up of three parts:
- The New Opportunity → Humans are hard-wired to look for novelty. New things signal to our lizard brain that something is either dangerous or could be highly rewarding.
- The Key Desire → What is the ONE thing they really want from your product?
- The New Mechanism → Once your prospect believes that the new opportunity is key to their desire, it’s time to show them that your New Mechanism (the product) is the ONLY way to go.
Example:
“Adding a pleasant smell at the end of your cleaning routine (new opportunity) is the key to keeping your home looking fresh and clean (desire) and it’s attainable only through Febreze’s OdorClear technology (new mechanism)”.
The 10 Questions
With the One Belief established, use these 10 Questions as a checklist:
- How is this different from anything else I’ve seen?
- What’s in it for me? (Big promise)
- How do I know this is real?
- What’s holding me back? (Reveal the REAL problem)
- Who / what is to blame? (Enemy = an existing belief)
- Why now?
- Why should I trust you?
- How does it work?
- How can I get started? (Superior, irresistible, and no-brainer offer)
- What do I have to lose?
The better you answer these questions, the more persuasive your copy will be.
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The 18 Word Sales Letter
by Evaldo Albuquerque
The 16-Word Sales Letter™ is a simple formula that could help you generate millions in online sales… No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.
That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact.
If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.